E-mail address
info@carecreative.com.au
SEO & PPC
Search engine optimisation and targeted advertising is essential for driving growth for care sector businesses. In today’s competitive landscape, effective SEO strategies are crucial for enhancing your online presence and ensuring your brand’s story reaches the right audience. Our team of search engine optimisation consultants and their tailored approach focuses on optimising your website’s content and structure to improve search rankings, while our PPC campaigns deliver targeted ads that generate high-quality leads. Whether you’re in aged care, disability care (NDIS), not-for-profit, healthcare, or childcare, we craft strategies that highlight your unique story and drive meaningful engagement. Let CareCREATIVE’s search engine optimisation experts help you maximise your digital visibility and achieve impactful results through our expert SEO and PPC services.
How does Search Engine Optimisation (SEO) work?
Search engine optimisation (SEO) is all about making your website more visible on search engines like Google. By tweaking things like your content, keywords, meta tags, and backlinks, SEO helps your site rank higher in search results. This is super important because the higher you rank, the more likely people are to find your business. Good SEO not only boosts your online presence but also builds trust with your audience, leading to more engagement and conversions.
Let’s Connect
What’s involved in Search Engine Optimisation (SEO)?
01
Discovery
We meet with you to gain an understanding of your business, determine your goals, and begin discussing strategy.
02
Strategy
We develop a Strategic Plan including identifying high ranking keywords, competitor analyses, and relevant topics for regular blog posts to boost keyword frequency.
03
Content Creation
We use search engine optimisation tools and apply expert technical skills to enhance the on-page content in your website to encourage higher search engine ranking.
04
Approval
WWe propose blog posts for your approval to be posted on a regular basis.
05
Scheduling
We schedule approved content for automatic publishing on agreed dates.
06
Reporting
We develop a Monthly Progress Report to ensure we are on track to reaching the established goals.
What is Pay Per Click (PPC)?
Google Pay Per Click (PPC) complements SEO by providing immediate visibility in search engine results while SEO efforts work to improve organic rankings over time. PPC allows businesses to target specific keywords and audiences instantly, driving immediate traffic to their website. This can be particularly useful for new businesses or promotions where quick results are needed.
SEO, on the other hand, focuses on optimising your website to improve organic search rankings, which can provide sustained traffic and visibility in the long term. Together, PPC and SEO create a balanced digital marketing approach that maximises both immediate and long-term online visibility and effectiveness.
Social Engine Optimisation (SEO) & Pay Per Click (PPC) Services
Search Engine Optimisation and Pay Per Click strategies will not be the same for every business. That’s why we offer a series of varying plans to suit your needs and budget.
Growth Plan
Ideal for businesses who are not running Google Ads campaigns and are looking to expand their reach and improve search engine ranking position.
What’s included
- Discovery & Strategy Meeting
- Quarterly Strategic Plan
- Blog Page Setup / Blog Page Optimisation
- 2 Blog Posts per month
- Advanced keyword research
- On-page content optimisation
- Technical SEO improvements
- Monthly Performance Reports
Premium Plan
Ideal for businesses who are running Google Ads campaigns and are looking to expand their reach and improve search engine ranking position.
What’s included
- Discovery & Strategy Meeting
- Quarterly Strategic Plan
- Comprehensive SEO Audit
- Blog Page Setup / Blog Page Optimisation
- 4 Blog Posts per month
- In-depth Keyword Research
- On-page content optimisation
- Off-page content optimisation
- Technical SEO improvements
- PPC Campaign
- PPC Quality Scoring & Ad Ranking
- PPC Keyword Management
- Competitor Analysis
- Monthly Performance Reports
| Search Engine Optimisation Packages | Growth | Premium |
|---|---|---|
| Strategy Session | QUARTERLY | QUARTERLY |
| Strategic Plan | QUARTERLY | QUARTERLY |
| Blog Page Setup / Blog Page Optimisation | ✔ | ✔ |
| Blog Posts | 2 PER MONTH | 4 PER MONTH |
| Keyword Research | ✔ | ✔ |
| Technical SEO Improvements | ✔ | ✔ |
| On-page Content Optimisation | ✔ | ✔ |
| Off-page Content Optimisation | — | ✔ |
| Competitor Analysis | — | ✔ |
| PPC Campaign | — | ✔ |
| PPC Tracking & Analytics | — | ✔ |
| PPC Quality Score & Ad Rank | — | ✔ |
| PPC Keyword Management | — | ✔ |
| Performance Reports | MONTHLY | MONTHLY |
| Commitment Term | 6 MONTHS | 6 MONTHS |
Interested in running Google Ads but not sure how to start? We can help with that! Take a look at our Google Ads services.
More Services
Loking For Something Else?
We offer a comprehensive range of marketing and design services to suit your business’s needs. Check out some of our other services below.
Contact
Let’s Build
Great Things
Great Things
Phone number
1300 09 09 55
Free Consultation
We offer a no-obligation consultation to understand your needs
and show you how we can help grow your care business.